Rebecca Brough, Matthew Freedman, Daniel E. [read post]

These companies’ pioneering success has recently led to a proliferation of companies that offer similar customization and personalization services, also for watches from more mid-market brands.The customization process, whereby a third party works on the watch and markets and sells the resulting modified watch, including by removing and/or re-applying the original trade mark and adding features not on the original model, raises several IP questions, including questions about trade mark… [read post]